Corporate Identity as Furniture
As seen in the United Red Carpet Club at LAX.
It took me a while, but that silver counter is derived from the United logo. Look at the side of the counter, and imagine a fragment of the the United tulip logo here...
...and then projected outwards to form the counter.
I think it's clever and a subtle incorporation of corporate identity into environmental design, but ultimately not successful. While the United logo in 2-D has a nice, smooth, wrapping motion that implies caring, when the customer is standing in front of this counter, he's faced with a sharp razor edge pointing at his torso. All the while that the agent is barely visible behind the top. Not a friendly relationship.
