I'd stayed in a few Scandic hotels in my previous travels through Sweden - once each in Stockholm, Linköping, and Gothenburg. They were all pretty nice, clean hotels, approximately the standard of a Hilton Garden Inn perhaps.
So I was curious what kind of hotel "Haymarket by Scandic" would be. Usually when someone puts a new name, followed by the world "by" and then the original brand name, it means that the new concept departs from the original brand in some way.
And the Haymarket certainly does! In fact, I'm not really sure what the "by Scandic" buys it from a branding perspective. The Haymarket is a hip, stylish hotel built in a former department store, and carries a 1920s glamour theme consistently throughout the experience from the logo typography down to the last details of even the bathroom mirror and coat rack.